Ashley Chenn is a Ph.D. candidate in Fashion Business at The Hong Kong Polytechnic University. Her research explores how digital innovation and methodological advances—such as immersive commerce, computational social science, and consumer neuroscience—are reshaping fashion marketing and consumer behavior. She also investigates entrepreneurship education, with a focus on how universities can better support aspiring fashion founders. Her work has been presented at leading conferences such as ITAA, AMA, and USASBE.

Ashley brings several years of industry experience spanning tech, ESG, and start-ups, including roles at Adobe, a Shanghai-based ESG startup, and as founder of an e-commerce sourcing company. She teaches courses in fashion entrepreneurship, communication, and digital marketing, aiming to bridge theory and practice to prepare students for success in the global fashion industry.

- Is livestream shopping conceptually new? A comparative literature review of livestream shopping and TV home shopping research
- Wise consumer choices in online secondhand luxury (OSHL) shopping: An integrated model of motivations, attitudes, and purchase intentions for OSHL as wise, conspicuous, and sustainable consumption
- Blockchain Analytics for Fashion Marketing
  - Presented at the International Textile and Apparel Association
  - Download the full presentation
- Decentralizing Entrepreneurial Marketing: How Entrepreneurs Can Use DAOs as a Marketing Tool
  - Presented at the Global Research Conference on Marketing and Entrepreneurship
  - Watch a video summary here
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